The influence of customer incivility towards deviant behaviour: a case study of casual restaurant frontline employees in the Klang valley, Malaysia / Tasnimul Islam and Fahmi Sarin

• Main Authors: Islam, Tasnimul, Sarin, Fahmi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Job stress. Stress management
• Online Access: https://ir.uitm.edu.my/id/eprint/55244/1/55244.pdf; https://ir.uitm.edu.my/id/eprint/55244/; https://voa.uitm.edu.my/

Over the past decade, the combination of organisational, sociocultural, and technological factors has changed the nature of the work, contributing significantly in developing the service sector. As a large number of people are employed in service occupations, incivility that is being received from c...