The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh

• Main Author: Mohd Salleh, Siti Hajar
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/19506/2/19506.pdf; https://ir.uitm.edu.my/id/eprint/19506/

The purpose of this study is to identify the perception and acceptance level of HM's readers towards the new revamp at Klang Valley. It also will help the company to determine whether their new strategies had been done effectively or otherwise. Thus, the objectives of the study are to identify...