Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin

• Main Author: Mohd Yasin, Munira
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21486/

This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these...