Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius

• Main Author: Pius, Emmylen
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/30848/1/30848.pdf; http://ir.uitm.edu.my/id/eprint/30848/

Tourism has become one of the importance industries in Sabah, Malaysia. With the existence of the Mount Kinabalu known worldwide as the highest mount in Asia, adding the land nature and environment has attracted many tourists to come in these days. Today, with the growing capacity of tourist's...