Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi

• Main Authors: Muhamad Narawi, Nur Mary Farisha, Hadi Rusdi, Nur Syafiqah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/34543/1/34543.pdf; http://ir.uitm.edu.my/id/eprint/34543/

Purpose - This paper aims to determine the factors that influences customer loyalty in fast food restaurants and develop a research framework to explains the factors that influences customer loyalty in fast food restaurants. Design/methodology/approach - The study use quantitative method by using t...