The influences of background music on dined customer in restaurant / Nuramirah Izni Abdul Razak and Durra Fatanah Abdul Rahim

• Main Authors: Abdul Razak, Nuramirah Izni, Abdul Rahim, Durra Fatanah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: https://ir.uitm.edu.my/id/eprint/54543/1/54543.pdf; https://ir.uitm.edu.my/id/eprint/54543/

The aim for this research is to study on the influence of background music on dined customers in restaurant. As the problem statement state that noise is the second most complaint received by the food operators from the customers (Spence, 2014). It is important to note that the idea of with right mu...