Factors that makes up profitable customer loyalty toward the organizations / Nurul Huda Mohamad

• Main Author: Mohamad, Nurul Huda
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/27740/1/27740.pdf; http://ir.uitm.edu.my/id/eprint/27740/

The research has been conducted at Apex Communications Sdn Bhd at Jalan P.Ramlee, Kuala Lumpur. This research is about a study on factors that makes unprofitable customer loyalty toward the organization. This research is conducted in order to know the customer loyalty toward the organizations becaus...