Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad

• Main Author: Mohamad, Aini Tasnim
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21389/1/PPb_AINI%20TASNIM%20MOHAMAD%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21389/

The intensely competitive environment makes it vital for the firms achieve customer satisfaction in order to survive in the long term. This research study review on "Servicescape Factors Affecting Level of Customer Satisfaction toward Melaka Sentral Sdn Bhd (MSSB)". The purpose of this stu...