Determining the customer preferences of the fast food restaurant : Pizza Hut at Giant Hypermarket, Kuala Terengganu / Nur Syahirah Yaacob & Norazwanie Norudin
Fast food restaurant has taken a spot in consumers choice for their meal consumption. Pizza Hut has been recognized as one of the popular fast food choices in Malaysia. However, there is no specific preferences on how the consumer choose the restaurant from all the franchises that are located in the...
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Main Authors: | , |
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Format: | Student Project |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/42054/1/42054.pdf http://ir.uitm.edu.my/id/eprint/42054/ |
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