Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari

• Main Authors: Abdul Rahman, Abdul Rais, Tamby Chik, Chemah, Mohd Zahari, Mohd Salehuddin
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Selangor 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/29251/1/AJ_ABDUL%20RAIS%20ABDUL%20RAHMAN%20JTHCA%20B%2018.pdf; http://ir.uitm.edu.my/id/eprint/29251/; https://www.jthca.org/

‘Kafeteria Sihat’ is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers satisfactio...