Customer satisfaction towards training course services provided by Institut Pengurusan Melaka (IMM) / Haniza Zawawi

• Main Author: Zawawi, Haniza
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21442/1/PPb_HANIZA%20ZAWAWI%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21442/

Customer satisfaction has become an important issue for commercial and public service organization. The purpose of this research is to study the customer's satisfaction towards the training course services provided by Institut Pengurusan Melaka (IMM) and the factors that influence customer sati...