The relationship between loyalty program, store satisfaction and brand loyalty of Starbucks' millennial customer in Sarawak / Ahmad Armim Ramadan
Brand Loyalty has been a subject of interest to the researchers for over a century. The purpose of the study is to examine whether is there any relationship between Loyalty Program, Store Satisfaction and Brand Loyalty of Starbucks’ Millennial Customer in Sarawak. The independent variables involves...
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Main Author: | Ramadan, Ahmad Armim |
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Format: | Student Project |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/76265/1/76265.pdf https://ir.uitm.edu.my/id/eprint/76265/ |
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