The relationship between loyalty program, store satisfaction and brand loyalty of Starbucks' millennial customer in Sarawak / Ahmad Armim Ramadan

• Main Author: Ramadan, Ahmad Armim
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Branding (Marketing); Consumer satisfaction; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/76265/1/76265.pdf; https://ir.uitm.edu.my/id/eprint/76265/

Brand Loyalty has been a subject of interest to the researchers for over a century. The purpose of the study is to examine whether is there any relationship between Loyalty Program, Store Satisfaction and Brand Loyalty of Starbucks’ Millennial Customer in Sarawak. The independent variables involves...