The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar

• Main Author: Mohamad Jaffar, Nurul Huda
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30444/1/30444.pdf; http://ir.uitm.edu.my/id/eprint/30444/

This research attempts to find the factors of customer loyalty and their relationships in Bank Islam Ipoh. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 80 respondents’ that volunteered to complete multiple self-administered...