Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir

• Main Author: Che Mat Nasir, Noryusniza
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/28843/1/PPb_NORYUSNIZA%20CHE%20MAT%20NASIR%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28843/

In today’s competitive marketplace, one of the biggest concerns of service Takaful operations is to winning customer loyalty. This is because the cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster custo...