Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon

• Main Author: Ismon, Ameerah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/24667/1/PPb_AMEERAH%20ISMON%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/24667/

In future success in business, it relies on delivering a unique and complete holiday experience. The critical success for the hotel industry is building customer loyalty. It brings customer experiences, service quality, customer value and customer satisfactions are major determinants of customer loy...