The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria

• Main Authors: Mohamad Hasim, Nur Syafiqah Aqilah, Zakaria, Saidatul Karimah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Marketing; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/26902/1/PPb_NUR%20SYAFIQAH%20AQILAH%20MOHAMAD%20HASIM%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26902/

The purpose of this research was to determine the relationship between brand experience, satisfaction, trust and brand loyalty towards cosmetic brands in Klang Valley. There were four main objectives in this research: 1) to determine whether brand experience has significant relationship with brand l...