The roles of brand satisfaction and brand experience on online banking towards brand loyalty / Muhammad Azrul Yusry

• Main Author: Yusry, Muhammad Azrul
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Banking; Computer networks. Electronic information resources . Including the Internet
• Online Access: https://ir.uitm.edu.my/id/eprint/72878/1/72878.pdf; https://ir.uitm.edu.my/id/eprint/72878/

Online banking also known as an internet banking which it is an electronic payment system use by the customer to conduct a range of financial transactions through the bank website. Instead of this customer can monitor each transaction that have been made in order to understand how credits, deposits,...