The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah

• Main Author: Samsusah, Noor Sharyina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/27635/1/PPb_NOOR%20SHARYINA%20SAMSUSAH%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27635/

This research is all about The Effectiveness of Promotional Tools to Retain Customer Loyalty at Kedai Mesra Petronas. Promotional tools can be the most effective tools that being used by the organization to promote its products or services. This also applied by Petronas to promote their Kedai Mesra....