A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan

• Main Author: Pius Ganggan, Eldiana Sharon
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/49936/1/49936.pdf; https://ir.uitm.edu.my/id/eprint/49936/

This is a descriptive research design of A Study of Customer Loyalty Towards Online Shopping (Apparel) In Higher Learning Institution. These studies had conducted to identify important elements of customer online shopping experience and to understanding the relationship of COSE towards customer l...