Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas

• Main Author: Abas, Ena Suhaila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21395/

The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a m...