Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim

• Main Author: Brahim, Nurferahin
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/77766/1/77766.pdf; https://ir.uitm.edu.my/id/eprint/77766/

As a retailer, for example like Starbucks, they have their own goals and aim to provide customers with a great experience in their store in order to increase the brand loyalty of the customer. The purpose of this study is to examining the customer experiences towards brand loyalty, a case study of S...