The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain

• Main Author: Zulkarnain, Tun Frisha Fazara
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/31659/1/31659.pdf; http://ir.uitm.edu.my/id/eprint/31659/

This research study has been conducted at Hotel Puri Melaka. This research is a study on “the impact of Servicescape on customer satisfaction and customer loyalty”. The main objective of this study is to examine the impact of physical facilities, ambient condition, interpersonal condition and locati...