A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman

• Main Author: Kamarudzaman, Murni Izzati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/27341/1/27341.pdf; http://ir.uitm.edu.my/id/eprint/27341/

It is the objective for all companies to gain long-term profitability from their businesses. This could be achieved by establishing long-term relationship with the consumers. In order to do so, it is vital to attain consumers’ loyalty. Making sure consumers are loyal is a constant battle. Marketers...