Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan

• Main Author: Hasan, Hairul Fadzlee Hisham
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Branding (Marketing); Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/20816/1/PPb_HAIRUL%20FADZLEE%20HISHAM%20HASAN%20M%20BM%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/20816/

HABIB is today a major retailer and distributor of products ranging from finely crafted diamonds and gold bullion jewellery watches to creative gold jewellery reflecting Malaysia's rich cultural heritage. It has been an evolution fired by an aspiration to offer Malaysians the finest jewellery a...