Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris

• Main Author: Mohamed Aris, Fathilah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/22317/1/PPb_FATHILAH%20MOHAMED%20ARIS%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/22317/

Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to be...