Assessing the perceived brand image of TM and customer satisfaction level at TMpoint in Kuching / Abdurahim Dawi ... [et al.].

• Main Authors: Dawi, Abdurahim, Hj Khalit, Nazarihan
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Branding (Marketing); Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/44625/1/44625.pdf; http://ir.uitm.edu.my/id/eprint/44625/

The objectives are to determine TM Brand's image and compare it with other brand in the market. This project is also to determine the level of customers' satisfaction at TMpoint. There are 2 parts of the study involving the general public at large in Kuching and TM's customers patron...