The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron

• Main Author: Masron, Nur Syuhadah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/85188/1/85188.pdf; https://ir.uitm.edu.my/id/eprint/85188/

Intention to purchases refers to the willingness of a customer to buy a certain product or certain service. In general, there are numbers of factors to determine the influenced of the intention to purchases. This research has provided an insight on two variables which are brand awareness and brand l...