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Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]

This research aims to analyse the influence of e -service quality and brand image on customer satisfaction and customer loyalty of using online travel agencies (OTAs) in Malaysia. This is a cross-sectional study, and the target population for this research includes all Malaysian customers that use O...

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Bibliographic Details
Main Authors: Wan Jasni, Wan Nur Fasihah, Jamaluddin, Mohd Raziff, Hanafiah, Mohd Hafiz
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2020
Subjects:
Travel agencies and clubs
Travel and the state. Tourism
Branding (Marketing)
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/43008/1/43008.pdf
http://ir.uitm.edu.my/id/eprint/43008/
https://www.jthca.org/jthca
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Internet

http://ir.uitm.edu.my/id/eprint/43008/1/43008.pdf
http://ir.uitm.edu.my/id/eprint/43008/
https://www.jthca.org/jthca

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