Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud

• Main Author: Mohd Daud, Noorazura
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59134/1/59134.pdf; https://ir.uitm.edu.my/id/eprint/59134/

This project paper is aimed at PETRONAS MITCO Japan and the objective is to study on the customer loyalty towards this company. Customer loyalty is important in determining the potential growth of a company in the future, especially in a stiff competitive industry. PETRONAS MITCO Japan is a trading...