Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta

• 主要作者: Mohd Hatta, Siti Fairuz
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2018
• 主题: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• 在线阅读: http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21289/

Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster t...