Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim

• Main Author: Mohd Salim, Syazwani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Social aspects. Social marketing; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/26012/1/PPb_SYAZWANI%20MOHD%20SALIM%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/26012/

This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of sm...