The awareness of purchasing halal food among non-muslim consumers / Wan Shahrul Aziah Wan Mahamad
The halal industry is the fastest growing global business (Yusuf & Ab Yajid, 2016) fueled by the growing Muslim population. The growing market for “meat and money” (halal finance) suggests its significance to both Muslims and nonmeat and Islamic Muslims (Wilson & Liu...
Saved in:
Main Author: | Wan Mahamad, Wan Shahrul Aziah |
---|---|
Format: | Book Section |
Language: | English |
Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/47720/1/47720.pdf https://ir.uitm.edu.my/id/eprint/47720/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Purchase intention and actual purchase behavior of halal bakery products among consumers in Petaling district Selangor / Nurzulain Zulkifli
by: Zulkifli, Nurzulain
Published: (2020) -
Consumers' purchase intention of halal food at food courts: the moderating role of halal certification / Muhammad Abdul Adib Abd Aziz
by: Abd Aziz, Muhammad Abdul Adib
Published: (2022) -
Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
by: -, Anna Sardiana
Published: (2020) -
Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon
by: Pradana, Mahir, et al.
Published: (2019) -
The impact of halal brand personali̇ty and onli̇ne brand trust on the onli̇ne halal food purchase intenti̇on: a conceptual paper / Musdiana Mohamad Salleh and Etty Harniza Harun
by: Mohamad Salleh, Musdiana, et al.
Published: (2021)