Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan

• Main Author: W. Hassan, Wan Nur Khaleda
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Food and food supply in relation to public health
• Online Access: http://ir.uitm.edu.my/id/eprint/28584/1/PPb_WAN%20NUR%20KHALEDA%20W.%20HASSAN%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28584/

Halal pharmaceutical product is growing and flourishing in Malaysia. The demands are mostly from Muslims. In Islam, Muslims are required to only consume halal goods in order to get Allah’s blessings. Nevertheless, there are only a few pharmaceutical products available in the market with certified ha...