The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol

• Main Authors: Latif, Nur Liana, Zainol, Nurul Farisya
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/26901/1/PPb_NUR%20LIANA%20LATIF%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26901/

This research explores the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB). A survey of the intention to purchase Halal fast-moving consumer goods (FMCG) was conducted to...