Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

• Main Author: Zamani, Zulynda Nurain
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Perception; Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/31879/1/31879.pdf; http://ir.uitm.edu.my/id/eprint/31879/

The title of this research is “Muslim Consumer Perception Towards Halal Food Product in Kota Kinabalu, Sabah”. The first purpose of this research is to examine the perception towards halal food product among Muslim in more detail especially in Kota Kinabalu, Sabah. There are four independent variabl...