Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir

• Main Author: Basir, Muhamad Bukhari
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/31721/1/PPb_MUHAMAD%20BUKHARI%20BASIR%20BM%20J%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/31721/

Muslim are supposed to use halal food and eschew from halal ones. Most sections of food supply chain which is farming, manufacturing food, restaurant policies and retail marketing. However, are managed by non-Muslim business and county. Halal logistics has to do with the procedure of managing the pu...