Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud

• Main Authors: Naina Mohamed, Rozita, Mohd Daud, Norzaidi
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011
• Subjects: Halal food; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/77338/1/77338.pdf; https://ir.uitm.edu.my/id/eprint/77338/

Malaysian foodservice industry offers great potential for investors as it continues to develop and saw positive growth from 2000 to2005, with 100% home delivery/ takeaway and cafes/bars seeing the greatest growth, i.e. 97% and 61% over the period respectively. Fast food industry experienced the fast...