The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili

• Main Authors: Rashidan, Nur Adiba, Khalili, Fairuz
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Awareness; Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/34535/1/34535.PDF; http://ir.uitm.edu.my/id/eprint/34535/

Muslims account for about approximately 240 million of Southeast Asia’s population, it shows that Muslims hold the majority in the region. Mostly they are found in Brunei, Indonesia, and Malaysia while significant minority live in Thailand, Philippine and Cambodia. Rapidly expanding Muslim populatio...