Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara
The lack of a systematic approach in assessing factors affecting the prediction of behaviour to create effective marketing communication is becoming a growing concern, especially in the Halal products consumption context. There are many reasons why a particular Halal product message may not move peo...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2022
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/76114/1/76114.pdf https://ir.uitm.edu.my/id/eprint/76114/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|