A study on the factors affecting customer’s confidence towards product with Halal logo / Muhammad Farid Harith

• Main Author: Harith, Muhammad Farid
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA 2014
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25620/1/PPb_MUHAMMAD%20FARID%20HARITH%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25620/

The purpose of this study was to investigate the relationship of the selected independent variables: packaging, company, media and religiosity with dependent variable which is the affecting customer’s confidence toward product with Halal logo. In order to provide a guide in the study, four hypothese...