Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine

• Main Authors: Ramlee, Dayang Fadzilliah, Justine, Viola Savia
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/71495/1/71495.pdf; https://ir.uitm.edu.my/id/eprint/71495/

At the present time, logo and certification of halal are the main issues in Malaysia. This paper focuses on the preference of working consumer in Kota Kinabalu on halal product. The objectives of the research to study the preference on halal products among working consumer in Kota Kinabalu, to evalu...