The importance of production and tendency on halal products and services in Malaysia and global market / Omar Adli Mohd Azmi and Shafika Mihat

• Main Authors: Mohd Azmi, Omar Adli, Mihat, Shafika
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Globalization; Export marketing. International marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30522/1/30522.pdf; http://ir.uitm.edu.my/id/eprint/30522/

This is a study about the importance and tendency on Halal products and services in Malaysia and Global Market. In global market, consumer base for Halal products is around 1.7 billion people worth more than 2.3 trillion dollar. It makes the Halal market vitally important emerging sector that should...