Consumer's confidence level toward halal food products : a study in University Teknologi MARA, Sabah / Munir Aiman Zakaria

• Main Author: Zakaria, Munir Aiman
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Halal food; Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/71951/1/71951.pdf; https://ir.uitm.edu.my/id/eprint/71951/

This study was conducted to get a better insight on how factors such as halal knowledge, the uses of halal labeling, and attitude & perception towards halal foods can affect consumer confidence level towards halal food products. By identifying the factors, the researcher also could identify whic...