Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]

• Main Authors: Wan Ishak, Wan Alias, Mohd Yunus, Mohd Nasir, Mohd Noor, Mazlizakuan, Awang, Baba Zin
• Format: Thesis
• Language: English
• Published: 2003
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/90035/1/90035.pdf; https://ir.uitm.edu.my/id/eprint/90035/

This Applied Business Project Paper is prepared to assist M/S Eden Luxury Sdn Bhd (ELSB) in applying for a dealership to distribute new Proton vehicles from M/S Proton Edar Sdn Bhd (PE). The outlet would be in Dungun, for a simple reason of the non-existence of Proton outlet in Dungun, not to mentio...