Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani

• Main Author: Mezani, Sedik
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/44373/1/44373.pdf; http://ir.uitm.edu.my/id/eprint/44373/

Customer satisfaction is indispensable in determining the direction and duration of an opportunity business firm in the market. Cultivating customer satisfaction can lead to increased sales and customer share, lower costs and higher prices (Reichiheld and Teal 1996; Zeithaml, Berry and Parasuraman,...