Study on chocolate lovers' purchasing behaviours in Kota Kinabalu Sabah / Asmah Jumah

• Main Author: Jumah, Asmah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/79151/1/79151.pdf; https://ir.uitm.edu.my/id/eprint/79151/

The customers purchasing behaviour would be change as well along with that changing business world today. Same goes by the customers demographic may changing along with their lifestyle from time to time. Therefore, this study may help marketers in order to do their market segmentation as well. The s...