The awareness of purchasing halal food among non-­muslim consumers / Wan Shahrul Aziah Wan Mahamad

• Main Author: Wan Mahamad, Wan Shahrul Aziah
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/47720/1/47720.pdf; https://ir.uitm.edu.my/id/eprint/47720/

The halal industry is the fastest growing global business (Yusuf & Ab Yajid, 2016) fueled by the growing Muslim population. The growing market for “meat and money” (halal finance) suggests its significance to both Muslims and nonmeat and Islamic Muslims (Wilson & Liu...