Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi

• Main Author: Hilmi, Siti Aishah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Food industry and trade. Halal food industry. Certification; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21284/1/PPb_SITI%20AISHAH%20HILMI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21284/

Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tes...