Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon

• Main Authors: Pradana, Mahir, Rubén, Huertas-García, Marimon, Frederic
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/38536/1/38536.pdf; http://ir.uitm.edu.my/id/eprint/38536/

There have been several research articles focusing on purchase intention of halal food product, but still a few focuses on the perspective of Spanish Muslim consumers. This study aims to observe society' purchase intention on halal food product in Spain. 500 respondents answered the questionnai...